Who is Steven Crissien?

Steven helps businesses acquire more customers and build customer loyalty. He is an expert at helping people get clients using online methods and making things super simple to understand.

My Story Begins Here

Hi, I’m Steven Crissien, and I’d like to share a bit of my story with you.

I grew up in Paterson, New Jersey to a working-class family, who immigrated to America from Colombia back in the early 1970's. I was taught to focus on my education, get good grades, and pursue the traditional path of college into a corporate job.

In fact, I landed a job at Sony Music at 21 years old, while I was in the middle of my college graduation. I was literally getting directed to my spot in line for the graduation walking march when I got the call. That day I became the family “success” story.

A diploma, a stable career, owning a house became my view of success. You “made it” if you graduated college and managed to get some job security.

By those standards, I thought I was doing pretty well, and I thought I was on the right path.

But all that would soon change...

Mourn the Loss and Then Move On

That view of success quickly went from a really high point to dropping to the bottom... I accepted an offer for about 15 to $17 per hour.

At that time I thought, "coming out of college, man, this was a lot of money". But when I started comparing what I was getting too, what my friends were making in Wall Street, I was like, WOW, this is nothing.

I brushed it off as it was nothing because I was still happy with just having a job... PERIOD

until my job security was in question.

Trouble Ahead...

The VP of our department gave us the news that the company had decided to let people go...

My job was safe for the moment but I quickly realized that I had to be prepared for the worst.

When I met my wife and we got married, we both had a common interest, we both loved to study the Bible and also to teach the Bible.

We spent a majority of our time together also launching seminars and workshops to help educate other people and then also serving the community. And that's where our real passion lies in.

We received many opportunities for us to travel and live in different states and different cities. The problem that we were facing was every time we move from city to city or from state to state, because we're both still in the corporate world, we both had to lose our jobs.

All the income that was originally coming in, now, we lost it every single time we moved.

And there were some cases where either I was able to keep my job and she would have to lose her job or it was vice versa.

But it got to a point where because of the constant movement, there was even times where either my wife had to collect unemployment and then either she would get a job and then I would have to collect unemployment.

So we had some rocky times.

Because of those situations of not having a steady flow of cash.

A lot of times we had to pay for food using credit card, pay utilities, using credit card, our car payments, our phone bill, and even rent. So because we didn't have a constant cash flow coming in, our debt continued to increase and they even got to the point where it's over $65,000 in debt.

One of my main concern was obviously having consistent cashflow.

I had a real concern of not being able to support my family.

I was okay on my own, but now I had to think about her and how to support the family. So I was really afraid of not being able to provide and not be able to contribute and do what we really enjoy, serving the community and also contribute to our favorite nonprofits.

Our focus has always been to serve a bigger purpose.

My Epiphany

I lacked a lot of confidence because of those situations.

I knew something needed to be done. I remember one time when we moved from Buffalo, NY to D.C. I was sitting in the U-Haul truck and it was dark, raining.

I was looking at my phone, checking my bank account. And when I saw my bank account, I saw it was only $200 in our checking account.

We only had one source of income with $200 in the bank.

And I remember thinking to myself...

Self, this has to change. Something needs to happen. But I didn't know what needed to happen. I didn't know what to do.

I didn't really have much options at that time, so the first thing that came to my mind was go back to school, get a master's degree.

And that's what I did. Because of the foundation that I had growing up, going to school, getting good grades, getting degree equals success equals more opportunities.

So I thought, all right, maybe if what I'm doing right now is not enough... let me go get a master's degree.

And I thought that would be the solution. I got my masters degree and nothing changed.

So I knew now I need to make a drastic change.

I decided to start a business, but I didn't know where to start.

I didn't have any plan in place for me to be able to know what type of business to start or what to do, how to market myself, how to sell, how to generate leads.

Marketing Facilitator ~ Consultant

I started investing in online courses. With each
online course I started to get more knowledge,
more understanding.

Next step, I hired several coaches to be able to
start building myself up.

It was then that I finally found out what I wanted
to do, what was my passion.

I started a digital marketing consulting agency
and we were able to get some success just
generating new leads and customers. Also
teaching them how to get repeat customers
coming inside to the business.

But I noticed there was also a problem because there was no true system in place. We had a lot of distractions. We were trying to be all things for all people - SEO consultants, Cyber Security team, Facebook Ads, YouTube Ads... the list goes on

I felt like I was all over the place.

I knew how important those strategies are but because I had no structure in place, it was just taking me all in different areas.

And because I was dipping my hands in all these different ponds.

Building a list...

Building a sales funnel...

Posting daily on LinkedIn, Facebook, Instagram...

My Story Begins Here

Hi, I’m Steven Crissien, and I’d like to share a bit of my story with you.

I grew up in Paterson, New Jersey to a working-class family, who immigrated to America from Colombia back in the early 1970's. I was taught to focus on my education, get good grades, and pursue the traditional path of college into a corporate job.

In fact, I landed a job at Sony Music at 21 years old, while I was in the middle of my college graduation. I was literally getting directed to my spot in line for the graduation walking march when I got the call. That day I became the family “success” story. A diploma, a stable career, owning a house became my view of success. You “made it” if you graduated college and managed to get some job security.

By those standards, I thought I was doing pretty well, and I thought I was on the right path.

But all that would soon change...

Mourn the Loss and Then Move On

That view of success quickly went from a really high point to dropping to the bottom... I accepted an offer for about 15 to $17 per hour.

At that time I thought, "coming out of college, man, this was a lot of money". But when I started comparing what I was getting too, what my friends were making in Wall Street, I was like, WOW, this is nothing.

I brushed it off as it was nothing because I was still happy with just having a job... PERIOD

until my job security was in question.

Trouble Ahead...

The VP of our department gave us the news that the company had decided to let people go...

My job was safe for the moment but I quickly realized that I had to be prepared for the worst.

When I met my wife and we got married, we both had a common interest, we both loved to study the Bible and also to teach the Bible.

We spent a majority of our time together also launching seminars and workshops to help educate other people and then also serving the community. And that's where our real passion lies in.

We received many opportunities for us to travel and live in different states and different cities. The problem that we were facing was every time we move from city to city or from state to state, because we're both still in the corporate world, we both had to lose our jobs.

All the income that was originally coming in, now, we lost it every single time we moved.

And there were some cases where either I was able to keep my job and she would have to lose her job or it was vice versa.

But it got to a point where because of the constant movement, there was even times where either my wife had to collect unemployment and then either she would get a job and then I would have to collect unemployment.

So we had some rocky times.

Because of those situations of not having a steady flow of cash.

A lot of times we had to pay for food using credit card, pay utilities, using credit card, our car payments, our phone bill, and even rent. So because we didn't have a constant cash flow coming in, our debt continued to increase and they even got to the point where it's over $65,000 in debt.

One of my main concern was obviously having consistent cashflow.

I had a real concern of not being able to support my family.

I was okay on my own, but now I had to think about her and how to support the family. So I was really afraid of not being able to provide and not be able to contribute and do what we really enjoy, serving the community and also contribute to our favorite nonprofits.

Our focus has always been to serve a bigger purpose.

My Epiphany

I lacked a lot of confidence because of those situations.

I knew something needed to be done. I remember one time when we moved from Buffalo, NY to D.C. I was sitting in the U-Haul truck and it was dark, raining.

I was looking at my phone, checking my bank account. And when I saw my bank account, I saw it was only $200 in our checking account.

We only had one source of income with $200 in the bank.

And I remember thinking to myself...

Self, this has to change. Something needs to happen. But I didn't know what needed to happen. I didn't know what to do.

I didn't really have much options at that time, so the first thing that came to my mind was go back to school, get a master's degree.

And that's what I did. Because of the foundation that I had growing up, going to school, getting good grades, getting degree equals success equals more opportunities.

So I thought, all right, maybe if what I'm doing right now is not enough... let me go get a master's degree.

And I thought that would be the solution. I got my masters degree and nothing changed.

So I knew now I need to make a drastic change.

I decided to start a business, but I didn't know where to start.

I didn't have any plan in place for me to be able to know what type of business to start or what to do, how to market myself, how to sell, how to generate leads.

Marketing Facilitator ~ Consultant

I started investing in online courses. With each
online course I started to get more knowledge,
more understanding.

Next step, I hired several coaches to be able to
start building myself up.It was then that I finally found out what I wanted to do, what was my passion.

I started a digital marketing consulting agency and we were able to get some success just generating new leads and customers. Also teaching them how to get repeat customers coming inside to the business.​​ But I noticed there was also a problem because there was no true system in place. We had a lot of distractions. We were trying to be all things for all people - SEO consultants, Cyber Security team, Facebook Ads, YouTube Ads... the list goes on

I felt like I was all over the place.

I knew how important those strategies are but because I had no structure in place, it was just taking me all in different areas.

And because I was dipping my hands in all these different ponds.

Building a list...

Building a sales funnel...

Posting daily on LinkedIn, Facebook, Instagram...